Why do we love stretched out words?

So here is the thing, when texting or digital chatting it has become general consensus that stretching out words adds some emotional quality, mostly enthusiasm. So instead of simply writing ‘yes’, you endow your answer with all the excitement you feel for whatever you are answering yes to and add some extra letters to the actual word, making it be like ‘yeeeeessssssssssssss’

Want to learn more about this? Visit Stretchable Words Make Language More Emotive and find out more about the phycology behind it.