Addy & Mark

From Ideas to Products - Empowering Visionary Entrepreneurs

At Addy & Mark, we partner with founders and small businesses to turn product ideas into reality and create the systems that support sustainable growth. Whether you’re developing something new or refining what already exists, we combine research, strategy, and hands-on execution to help you move faster, smarter, and with less waste.

our approach

Welcome to Addy & Mark

At Addy & Mark, we work alongside entrepreneurs and small business owners who want to build sustainable income streams without losing sight of what matters most. We help turn ideas into clear, profitable services and products, whether you’re starting fresh or refining what you already offer. With hands-on experience across healthcare, creative, and construction industries, we focus on practical growth, thoughtful strategy, and building businesses that can evolve while staying true to their core vision.

Our approach combines executive coaching, leadership development, and lifestyle strategies to support your growth inside and out.

Because when leaders grow personally, their businesses grow stronger. That’s what we believe—and that’s why we’re here to walk with you every step of the way.

SparkShift Program

The SparkShift Program

The Spark Shift Program is an application-based product development program designed for founders just starting their product journey. Participants complete each step themselves, while our team reviews submissions and provides feedback.

Who it’s for:
  • Early-stage founders or solo entrepreneurs

  • Founders who need a step-by-step framework without a full team

  • Those looking for structure and guidance at the early stages

Why it works:

It gives early-stage founders clarity, structure, and actionable support without requiring a large team or budget.

How it works:
  • Complete the application at your own pace

  • Our team reviews each step and provides feedback to ensure clarity and progress

  • Self-guided, with support rather than full implementation

Survey Squad & Data Underground

Join Survey Squad and Unlock the Data Underground

The Survey Squad is our research-driven community — the “mother system” behind the Data Underground. It’s where individuals become Research Super Heroes, providing feedback to support the small business community and help shape real-world insights.

Three ways to engage with the Survey Squad:

  1. Superheroes: Professionals and engaged consumers from thousands of active participants across multiple industries can sign up to take surveys, provide feedback, and earn points or rewards.

  2. Data Underground: A subscription-based virtual focus group powered by Survey Squad participants. Every month, we deliver curated insights, trend analysis, and competitor feedback. Subscriptions can be customized to include specific professionals or industries as needed.

The Survey Squad empowers both participants and businesses — giving participants a voice and businesses actionable data. The Data Underground is one way to access intelligence from this highly engaged, live database of thousands of professionals and consumers.

Join the Survey Squad to become a Research Super Hero, fill out a Startup Validation Mission Form, or subscribe to the Data Underground for monthly virtual focus group insights.

SBO Visionaries Academy

Welcome Start Ups and New Business Owners!

Have you heard about our SBO Visionaries Academy?

Starting and running a small business in the United States can be exciting and inspiring, but it also comes with real challenges. Every year more than 627,000 businesses open across the country, yet nearly 595,000 close. Only a small percentage continue to grow and truly thrive.

 

Many new entrepreneurs begin with passion and great ideas, but often lack the guidance needed to build a strong foundation. From writing a solid business plan, registering the business correctly, and securing funding, to navigating the ups and downs of entrepreneurship, the journey can feel overwhelming.

 

However, with the right knowledge, structure, and community support, building a successful business becomes much more achievable.

 

That is exactly why SBO Visionaries Academy exists.

SBO Visionaries, Business Foundations

SBO Visionaries was created to help entrepreneurs understand the fundamentals of business before focusing on building a product or service. Establishing the right foundation early can make a significant difference in the long term success of any business.

This resource focuses on helping entrepreneurs understand:

  • Business registration

  • Business credit basics

  • Foundational processes

SBO Visionaries is designed as a foundational resource, giving entrepreneurs the clarity and knowledge needed to start building their business the right way from the beginning.

 

Moti-Medi, Mindset Support for Entrepreneurs

Building a business requires more than strategy and systems. It also requires the right mindset.

 

Moti-Medi is a motivation and meditation series created specifically for entrepreneurs, founders, and small business builders. Starting and growing a business demands focus, persistence, and emotional resilience. Moti-Medi provides short, practical sessions that help entrepreneurs reset their mindset, reduce stress, and stay focused on their vision.

 

Through Moti-Medi, entrepreneurs can access:

  • Quick guided meditations
  • Motivation for founders and creators
  • Mental reset exercises for busy entrepreneurs
  • Focus and clarity practices while building a new product or service

You can explore the Moti-Medi sessions on the YouTube channel Ask Addy.

 

Moti-Medi supports the mental side of entrepreneurship, helping founders stay energized, grounded, and moving forward.

Mindset and meditation for builders, founders, and visionaries.

 

The Data Underground

Research and Insights Subscription

Gain exclusive access to real-world insights with the Survey Squad’s 6,000+ participants and SparkShift Research & Insights. Stay ahead with confidential focus groups, industry intelligence, and strategic guidance tailored for new and growing businesses.

entrepreneurs and executives

A&M S.B.O. Frameworks

There’s nothing like thriving as a small business owner. Check out some of A&M S.B.O. Frameworks, Youtube Courses for the Visionary Entrepreneur.  Back by Research – Catered for now.

simple reggie

free business registration course

sassy donna

a branding visionaries framework course

bold william

a budgeting visionaries framework course

blogs and articles

the bootstrap genius blogs

Small businesses will soar in 2022

According to Nasdaq The Small Business Economy is Set to Soar in

Our Services

What It’s Like to Work With Us

Our process is collaborative, practical, and honest. We don’t just give advice; we implement alongside you. Whether it’s a focused sprint or ongoing guidance, every engagement is tailored to your stage and priorities.

Product Development

Product Development is our primary focus, centered on helping founders bring product ideas to life through validation, thoughtful development, and structured execution. We work alongside entrepreneurs to ensure ideas are grounded in real market needs and developed with clarity and intention from concept through launch.

The Bootstrap Genius — Education & Media

The Bootstrap Genius (TBG) is our education and media brand, where we share insights, strategies, and practical guidance for entrepreneurs through newsletters and social media, and where our thought leadership lives, separate from direct client work.

Spark Shift Program

The Spark Shift Program is an application-based product development program designed for founders at the early stages of their product journey. Participants move through a structured, step-by-step framework at their own pace, completing each stage independently while our team reviews submissions and provides feedback for clarity and progress. The program is self-guided, built for early-stage founders 

Welcome to Addy & Mark!

Empowering Visionary Entrepreneurs

Addy & Mark
Empowering Visionary Entrepreneurs

Welcome to Addy & Mark!

We’re here to make your journey not just successful, but truly rewarding. Our mission is rooted in using real-world case studies and actionable insights to empower your business growth. Watch this video to learn how we turn data into opportunities, challenges into victories, and ideas into thriving realities. Let’s build something incredible together!

15 Minute session

Schedule a Free Session

Have a product idea but not sure what the next step is?

In this quick 15-minute session, we’ll look at your idea, where you are in the process, and whether research, validation, or product development support could help move it forward.

This call is designed for founders who are exploring a new product or trying to turn an idea into something real.

Our Case Studies

Addy & Mark Case Studies

How we helped our Creative Industry Clients - Coming Soon

How we helped our Construction Industry Clients - Coming Soon

How we helped our Tech Consultant Industry Clients - Coming Soon

client testimonials

Proven Results from Satisfied Clients Worldwide​

FAQs

frequently asking questions

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For any inquiries or assistance,
feel free to contact us

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